Marketing Strategy Support

The cornerstone of any business strategy is a compelling, effective, and cost efficient marketing strategy. Well-executed marketing programs drive up both revenue and profits. Tersus Strategy works with companies to structure such programs carefully to target attractive customer segments, create the desired image and strengthen the brand.

Tersus Strategy works with clients to understand their business objectives, market environment, and internal capabilities to form a fact-based marketing strategy. Our work focuses on brand management, including competitive positioning, and the impact that marketing mix and resource allocation have on sales and profits.

We pioneer new ways of establishing connections between brands and customers. Whether we’re developing a new brand position or thinking through a new consumer experience, we collaborate with clients to develop the insights, inventions and plans of attack that move them forward.